Understanding Zohran Mamdani's Style Choice: The Garment He Wears Reveals Regarding Modern Manhood and a Changing Culture.
Coming of age in the British capital during the 2000s, I was always surrounded by suits. You saw them on businessmen rushing through the Square Mile. They were worn by fathers in the city's great park, playing with footballs in the golden light. At school, a inexpensive grey suit was our mandatory uniform. Historically, the suit has served as a costume of gravitas, projecting authority and performance—qualities I was expected to aspire to to become a "adult". Yet, before recently, my generation seemed to wear them less and less, and they had all but disappeared from my consciousness.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony dressed in a sober black overcoat, crisp white shirt, and a notable silk tie. Propelled by an innovative campaign, he captured the world's imagination like no other recent mayoral candidate. Yet whether he was cheering in a music venue or attending a film premiere, one thing remained mostly unchanged: he was frequently in a suit. Loosely tailored, contemporary with soft shoulders, yet traditional, his is a quintessentially middle-class millennial suit—well, as typical as it can be for a generation that rarely bothers to wear one.
"The suit is in this weird position," says men's fashion writer Derek Guy. "It's been dying a slow death since the end of the second world war," with the real dip coming in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal settings: weddings, memorials, and sometimes, legal proceedings," Guy explains. "It's sort of like the kimono in Japan," in that it "fundamentally represents a custom that has long ceded from daily life." Many politicians "don this attire to say: 'I represent a politician, you can have faith in me. You should support me. I have authority.'" But while the suit has historically signaled this, today it performs authority in the attempt of winning public trust. As Guy clarifies: "Because we are also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of drag, in that it performs manliness, authority and even closeness to power.
Guy's words stayed with me. On the infrequent times I need a suit—for a ceremony or black-tie event—I dust off the one I bought from a Tokyo department store several years ago. When I first selected it, it made me feel sophisticated and expensive, but its slim cut now feels passé. I imagine this feeling will be all too familiar for many of us in the global community whose families come from somewhere else, particularly developing countries.
It's no surprise, the working man's suit has fallen out of fashion. Similar to a pair of jeans, a suit's shape goes through trends; a particular cut can thus define an era—and feel rapidly outdated. Consider the present: more relaxed suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a significant investment for something likely to fall out of fashion within a few seasons. Yet the attraction, at least in certain circles, persists: recently, major retailers report tailoring sales rising more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something special."
The Politics of a Mid-Market Suit
The mayor's go-to suit is from Suitsupply, a European label that sells in a mid-market price bracket. "Mamdani is very much a reflection of his upbringing," says Guy. "A relatively young person, he's neither poor nor extremely wealthy." To that end, his moderately-priced suit will resonate with the group most inclined to support him: people in their 30s and 40s, university-educated earning professional incomes, often frustrated by the expense of housing. It's exactly the kind of suit they might wear themselves. Affordable but not lavish, Mamdani's suits plausibly don't contradict his stated policies—such as a capping rents, constructing affordable homes, and free public buses.
"It's impossible to imagine a former president wearing this brand; he's a luxury Italian suit person," observes Guy. "He's extremely wealthy and was raised in that property development world. A status symbol fits naturally with that elite, just as more accessible brands fit well with Mamdani's cohort."
The legacy of suits in politics is extensive and rich: from a former president's "controversial" tan suit to other national figures and their notably polished, tailored appearance. As one British politician learned, the suit doesn't just dress the politician; it has the potential to characterize them.
The Act of Banality and Protective Armor
Maybe the key is what one academic calls the "enactment of banality", invoking the suit's historical role as a standard attire of political power. Mamdani's particular choice taps into a deliberate understatement, neither shabby nor showy—"conforming to norms" in an unobtrusive suit—to help him connect with as many voters as possible. However, experts think Mamdani would be cognizant of the suit's military and colonial legacy: "The suit isn't neutral; historians have long noted that its modern roots lie in imperial administration." It is also seen as a form of protective armor: "I think if you're a person of color, you might not get taken as seriously in these white spaces." The suit becomes a way of signaling legitimacy, perhaps especially to those who might question it.
Such sartorial "changing styles" is hardly a recent phenomenon. Even iconic figures once donned formal Western attire during their early years. These days, certain world leaders have started swapping their typical military wear for a dark formal outfit, albeit one without the tie.
"In every seam and stitch of Mamdani's image, the tension between belonging and otherness is visible."
The suit Mamdani chooses is deeply significant. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under scrutiny to conform to what many American voters expect as a sign of leadership," says one expert, while simultaneously needing to walk a tightrope by "avoiding the appearance of an elitist selling out his distinctive roots and values."
Yet there is an acute awareness of the double standards applied to suit-wearers and what is read into it. "That may come in part from Mamdani being a millennial, skilled to adopt different personas to fit the occasion, but it may also be part of his diverse background, where adapting between cultures, customs and attire is common," it is said. "Some individuals can remain unremarked," but when women and ethnic minorities "seek to gain the power that suits represent," they must carefully navigate the codes associated with them.
In every seam of Mamdani's official image, the dynamic between belonging and displacement, inclusion and exclusion, is visible. I know well the awkwardness of trying to fit into something not built for me, be it an inherited tradition, the society I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is never without meaning.